How to automate ad creative versioning across formats
A single campaign today may need to run across 30+ placements at once — from Instagram and TikTok to display, YouTube, and connected TV. Each format has different needs.
Apr 2026·8 min read
Thinking
Working notes on strategy, AI workflows, design systems, and what we've learned shipping work for real teams.
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AI Powered Design
Beyond the AI hype: what great creative looks like
AI can make creative faster. It can make it scalable. It can even make it feel endless. But great creative still starts with a point of view.
Mar 2026·6 min read
A map out of the messy middle: making AI actually stick
Most teams aren't asking whether to use AI anymore. They're asking something much harder — how to make it stick across day-to-day workflows.
Mar 2026·9 min read
The case for senior designers in an AI-first workflow
When senior judgment compounds with AI speed, output quality goes up — not down. Why teams should bet on experience now, not later.
Apr 2026·7 min read
Design systems pay for themselves in one quarter
A real-world case study on shipping a design system in a single engagement and what 74% adoption taught us about token discipline.
Mar 2026·11 min read
Stop running AI pilots. Start running AI workflows.
Companies winning with AI aren't piloting it — they're embedding it in how work gets done every day. Here's the operational shift.
Feb 2026·9 min read
Positioning before pixels: where brand work really starts
The strongest identities are arguments about the market, not mood boards.
Feb 2026·6 min read
Shipping Lace AI Pro from concept to trade show in 14 weeks
Brand, product, email, and booth — one embedded team, one quarter.
Jan 2026·12 min read
Prompting is a design decision, not a shortcut
How you direct a model is craft. Treat it like every other design surface.
Jan 2026·8 min read
Design tokens that survive contact with engineering
A naming and structure approach that holds up past the handoff.
Dec 2025·10 min read
No layers, no drag: why small senior teams ship faster
Removing account managers and handoffs is a performance decision.
Dec 2025·5 min read
Writing a component library spec your team will actually use
Documentation is a product. Here's how we treat it like one.
Nov 2025·9 min read