SharpSpring

Brand and product evolution for a hyper-growth SaaS company redefining marketing automation with AI.

Services
Brand systems, Product experiences, Design systems
Industry
B2B, Marketing Automation, SaaS
Outcomes
Lead Generation, Conversion, Consistency, Growth
SharpSpring brand and product evolution

Marketing automation, simplified

SharpSpring delivers a full-featured marketing automation solution tailored for agencies and SMBs. With tools for lead scoring, campaign management, CRM, and analytics, the platform helps businesses generate demand and convert more leads — at a fraction of the cost of enterprise alternatives.

Marketing automation platform design

We redesigned SharpSpring's marketing automation platform to deliver a more intuitive, modern experience. The updated UI simplified navigation, clarified workflows, and positioned the platform for rapid feature growth.

SharpSpring's 'Book Time with John Smith' meeting scheduler on a desktop monitor
SMBs and agencies powered by SharpSpring
2000
Designer working on SharpSpring at a desk lit by the SharpSpring wall mark

Identity and website refresh

SharpSpring's website was reimagined to better reflect its growing position in the market. We modernized the identity system, refreshed the visual language, and ensured clear, consistent, conversion-driven experiences end-to-end.

Refreshed SharpSpring marketing homepage
SharpSpring product landing page
SharpSpring platform dashboard
SharpSpring brand system pages

Content Marketing

We helped SharpSpring demonstrate thought leadership and drive demand through content marketing. From creative campaigns to conversion-driven landing pages, our work spanned the full funnel — attracting prospects, nurturing them with value, and converting them into customers.

SharpSpring content marketing — editorial and conversion-driven landing pages

Advertising Campaign

One standout campaign, Lead Zen, introduced 'Funnel Shu' to capture the idea of a perfectly optimized funnel — balanced, efficient, and flowing. Signature visuals included a bonsai, a symbol for growth, shaped like a funnel.

Lead Zen campaign — Funnel Shu bonsai
Lead Zen campaign print
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